Box office: Irumudi now at Rs 12 crore

Ticket sales for Irumudi continue to be reported, with the figure now at Rs 12 crore.

#The details so far

Irumudi has taken Rs 12 crore so far.

#Background

That's a 17 per cent drop from the previous day. The running cume of the Ravi Teja film reached Rs. 99 crore at the Indian box office in 6 days. That said, the movie is on the verge of entering the Rs. 100 crore mark domestically.

Close its opening week around Rs. 110 crore or so. The film lost a big chunk of its showcasing yesterday due to the arrival of Yash's Toxic: A Fairy Tale For Grown-Ups. However, the occupancies shot up, which took it almost on par with the previous day in its home turf.